Smart Snacks needed a logo design.
Smart Snacks is a healthy vending program designed to comply with the recent US Government “Smart Snacks in Schools” standards for vending in public schools. It is a lifestyle brand, but the demographics are primarily High School Students. The brand will also be utilized to target middle schools, colleges and universities.
The logo is an amalgamation of Isaac Newtons hair, a tree, and an apple. The idea behind this concept is developed from Isaac Newton’s relation to gravity and the apple tree. Combining these two elements brings a ‘smart’ man and an apple (the healthy snack) together to put a twist on how we can interpret this as being a ‘smart snack’.
(This idea does not suggest that the machine vends apples, the apple is a symbol of healthy eating).