This was a personal project based on a quote by Paul Rand:
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
The visual message here is threatening hand signals which represent ‘new’ design, accompanied with my own message “Your logo sucks, my logo rocks”.
This was then spread across various social media platforms.