Kahu is the dealer’s new Connected Car solution. It’s a smarter add-on that allows dealers to add profit, grow service retention and manage inventory.
For the consumer side, it is a way to equip their vehicle with the latest GPS technology which helps protect them and their vehicle.
The Kahu Audience:
New car dealers are in their 40’s to mid-50’s, tend to make an average of $65,000+ per year. They are a hungry and ambitious bunch with large egos and don’t want to be put into the same pool as their used car counter parts. They appreciate and enjoy intelligent solutions and interesting services/features that can make their customers lives better but most importantly make them the extra commission they want.
The branding is modern, energetic, and bright which helps Kahu to stand out in the current state of the car dealer market place. This market is predominantly bland, industry language is conventional and repetitive – it’s the sea of sameness. Product descriptors/claims are boring and do not differentiate products, so Kahu needs to cut through this clutter.