Jack’s hand crafted beverages needs a logo design. Jack’s will serve icy fresh squeezed lemonades, strawberry lemonades, coconut limeades and delicious healthy smoothies on numerous beaches. You will see Jack’s at festivals and markets and should certainly stand out from the rest.
I have created an overall handcrafted feel by use of a hand written typeface which incorporates a swirl of liquid color for the letter ‘a’. This ‘liquid color’ represents the coming together of the many flavors that Jack’s has to offer.
The logo stands firm on a typeface that embodies the list of ‘should be’s’ and remains fairly minimal, keeping this logo in the upmarket category.