European Institute of Development and Innovation (EIDI) is an independent private research institution and they needed a logo design based on their tag line “Thinking Is Only The Tip Of The Iceberg”. More simply put, they are a European Think-Tank company.
“Thinking Is Only The Tip Of The Iceberg” suggests that EIDI take thinking deep beneath the perceptible surface. With this in mind, I created a chiseled, rock-like ‘thinking’ head that tapers into an iceberg at the top. The tip of an iceberg is visible above the surface but there is a lot more to it deeper down. This is the visual representation of EIDI’s tagline and area of expertise.